The company also is updating Record, its mobile app, making it a 24/7 real-time barometer of your fitness and health. The centerpiece of that bet is a $400 kit, announced today, called Healthbox, that provides a scale, an activity tracker wearable, and a chest strap for measuring your heart rate. It's betting that technology doesn't exist solely to make us lazy, to bring everything to our door with the push of a button. The company is betting on the notion that the right hardware, the biggest dataset, a lot of machine learning, and powerful motivational tools can make everyone better, faster, and stronger. To do that, it's turning human performance into a big data problem.
Under Armour was founded on a simple idea: Make athletes better.
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